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Priority "Interface" Project Featured in NY Times Article About Iconic Signage

Interface signage

In the September 8, 2020 edition of The New York Times, Jane Margolies explores how select building signs have come to exemplify their home cities. Included in this showcase of Signs That Define a Building, and Sometimes a City, is the iconic headquarters of Interface which pay tribute to Atlanta’s arboreal heritage with a facade that evokes the native trees that stood on the site centuries ago. Priority Inc. handled all interior graphics and signage, all parking garage signage and graphics, as well as a an exterior illuminated sculpture for the project. View the Case Study.

A selection from the NYTimes article, Signs That Define a Building, and Sometimes a City, By Jane Margolies

The charm of Atlanta
When Interface, a sustainable-flooring company, opened its global headquarters in the capital of Georgia, it “wanted to make some noise,” said Chip DeGrace, vice president of workplace applications. With the help of the design firm Perkins & Will, the company spelled out its name in giant, free-standing letters.

The 3-D lettering stands out against a backdrop that pays tribute to the arboreal heritage of this “city in the forest” — and Interface’s own environmental ethos — with a pattern of interlaced trunks and branches.

The facade comes courtesy of adhesive-backed polyester film that was printed with a pattern that evokes the native trees that stood on the site centuries ago. The film, applied to the building’s glass, allows natural light to penetrate to interiors, protects against glare and solar heat gain — and made the building an instant local landmark.

Signs That Define a Building, and Sometimes a City
By Jane Margolies
New York Times
September 8, 2020
https://www.nytimes.com/2020/09/08/business/building-signs-cities-iconic-signage.html

Interface signage