A complex product line and branding program for Santander.

A highly custom program demanded highly custom solutions.

When the client wanted to rebrand 130 locations from Sovereign Bank to Santander, they turned to Priority to handle the complex task of customizing a program for multiple different regions and products – all the way down to ATMs. To make matters more interesting, they wanted a 50% completion rate within a very tight timeframe – a mark we surpassed, delivering 80% by the target date.

Santander corporate signage
Santander corporate signage
Santander corporate signage