How to Approach Signage Replacement during Rebrands

Top Considerations for a company going through a rebrand.

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One of the most common questions we get from companies who are going through a rebrand is, "What should I take into consideration when I begin transitioning to my new brand"? When a company undergoes a rebrand, it’s essential to consider how signage and brand environments align with their new identity. Here are some key considerations:

  1. Signage Replacement Strategy:
    • High Visual Impact: Signage serves as a visual representation of your company and should be seen as an investment in your brand's organizational identity.
      • Instead of a “like for like” replacement, evaluate core signage needs.
      • Remove outdated or ineffective signs and focus on improving brand impact.
    • Unique and Distinguishable: Ensure that the new signage system is unique and easily recognizable. It should convey your brand’s direction and mission.
  2. Branded Environments:
    • Conference Rooms and Communal Spaces: Update naming and signage for conference rooms and communal areas using language that reflects brand values. Consider painting key walls in new brand colors and refreshing reception areas with the updated identity.
    • Materials and Sustainability: Opt for sustainable practices by using post-consumer materials, partnering with eco-friendly vendors, and implementing energy-efficient lighting solutions for signage.
  3. Technical Specifications:
    • Design and Materials: Ensure that signage design aligns with the new brand. Specify technical requirements, including materials, construction, and features (such as illumination).
    • Strategic Site Selection: Determine optimal locations for each sign to maximize visibility and impact.

A cohesive and effective signage system reinforces your brand’s message and not only guides, but reminds, people of your new brand through physical spaces.