Priority Sign interviewed Fairstone Financial's SVP of Marketing, Maryellen Khan, about their comprehensive rebranding and how Priority Sign met the challenges and helped them achieve their goals.

Check out the latest issue of Retail & Restaurant Facility Business Magazine for an article from Priority Sign President, Andy Dykstra. Andy is featured in the magazine's Industry Voices outlining how program management is a critical component of a successful corporate branding project.

By Andy Dykstra

by Andy Dykstra

photo: Installing illuminated exterior letterset for AECOM 30 stories above the Los Angeles skyline.

It’s one thing for a company to talk about themselves, but it’s quite another to hear stories directly from their customers. That’s why we’re introducing our “Priority Profiles” series, in which Priority will discuss projects with the client-side decision-makers responsible for their successful completion.

Recently, we spoke with John Rogers, former VP of Capital Purchasing at Red Robin restaurants about their company’s experience working with Priority.

"Congratulations to Priority Sign, Sheboygan, the 2016 Wisconsin ESOP Chapter Company of the Year! A second round of applause to Priority Sign and Jenna Van Der Sande, the 2016 Wisconsin ESOP Chapter Employee Owner of the Year! Photos of the winners and links to their award winning nominations posted on the Wisconsin ESOP website." - Donna Walseth ESOP Chapter Executive Both Jenna and Priority Sign will be in the running for National awards in May at the National ESOP Convention in Washington DC.

Priority Sign has promoted Andy Dykstra to president after serving as executive vice president of sales since 2011. Additionally, Geoff Rosenbaum has been promoted to chief operating officer (COO) after serving as executive vice president of operations since 2011.

Priority Sign, a global manufacturer of signage and brand-identity products, has completed its building expansion in Caledonia Business Park, an expansion that will create 14 new jobs.

Racine County Economic Development Corp. made the announcement Wednesday of the 6,900-square-foot expansion to the company’s 17,000-square-foot building at 8635 Hollander Drive.

The expansion will allow Priority Sign to increase production and improve service to a growing customer base which includes companies such as AT&T, Wells Fargo, Red Robin, Culver’s and BMO Harris Bank.