Rolling out a new brand look at over 1,000 locations for Country Financial.
In 2014 we helped translate their new logo into a consistent and impactful sign program.
We began by completing branding surveys and site books in 6 short weeks. Then we moved to prototyping for both interior and exterior signage. From there we were able to implement the initial 200 sites in only 3 weeks. For the remaining 879 locations we switched to a more customized path, creating site-specific proposals and implementing custom notifications and approval letters for individual representatives. All of which resulted in our being retained as Country Financial’s ongoing signage provider.